2.936 billion Facebook active users across the world and about 1.960 billion people use Facebook each day.
On a platform with such heavy traffic that is generated by Facebook users, professionals and businesses encash the vast potential audiences and also aim to use the platform to develop personal profiles and diversify businesses, increasing revenue.
In this blog, I’ve discussed – 5 – Fantastic and Easy Ways to Monetize Your Facebook Page, viz.:
- Selling items in the Facebook marketplace or Facebook buy and sell
- Sell from Your Facebook
- Launch and Manage a Facebook Group in your niche.
- Use a Facebook Sales
- Influencer marketing on Facebook
1. Selling items in the Facebook Marketplace or a Facebook Buy and Sell Group
Facebook Market allows users to buy and sell an immense range of goods and services, and the suggestions vary based on the locations these are listed in categories ranging from home and gardening thorough vehicles and bikes.
Facebook users can select a geographical location to select products and services for sale. For instance, a business can fix a distance range from its operating location to display its products for sales and also set a filter on price range.
Similarly, you can earn by choosing appropriate groups on Facebook to showcase your products and services and reach out to common core members who could be potential buyers.
2. Sell from Your Facebook Fanpage
It could be tricky to Sell from your Facebook Fanpage. Therefore, to make money using your Facebook Fanpage you need to create and share content that users value on regular basis.
You can use Kim Garst’s selling formula on Facebook to sell your products and/or Services viz.:
“Be Useful + Be Authentic + Sell Occasionally = Big Facebook Sales”
You can also earn from the traffic from your Fanpage, by engaging in influencer marketing, your influencer can help you by providing authentic and useful content and divert their supporters’ traffic to your Fanpage.
You can improve the reach of your sales post by considering adding Facebook advertisements. It is important to build organic audiences; the ad needs to be valuable and/or entertaining to the potential audiences.
People use Facebook to chat with their friends and families, catch up with their acquaintances and watch some funny videos — not to make any purchases. Unlike Google, where potential buyers search for terms to make a purchase. With Facebook advertising, it is essential to know where most of the Facebook users are in the buying cycle.
Using the sales funnel, you can reach out to broad audiences by sharing a variety of content viz.: links to genuine and quality blog posts, videos, funny anecdotes, controversial statements, infographics and other materials that can attract more Facebook users, especially the ones who can relate to your products and/or services.
The same marketing strategy can be applied to lookalike Audiences. Perhaps, these people may not have heard you before, their past activities would show their interest in your product and/or services.
3. Launch and Manage a Facebook Group in Your Niche
Facebook Groups can help you to share information about your product and/or services with the group members. You can encourage people to help each other and share ideas. You can project your products as the solutions to the problems, and ensure that the information is relevant to the group members’ interests.
Facebook Groups can also work well as an offshoot to other activities. For instance: if your product is baking cake and selling it to potential audiences, you can create a group with people who have purchased the cake from you as members. Share information about the launch of a new cake that you have created and reach out to potential buyers in the Group.
4. Use a Facebook Sales Funnel
- Create a variety quality of content for your warm audiences – those people who have expressed their interest in you or your
- Create a lookalike audience of people with the same interest as your warm
- Promote quality content to those lookalike
- Few lookalike audiences will like what they see and some even choose to buy your product.
- Use a Facebook Pixel and remarket to those who have not yet purchased your
- Continue to remarket to those who have still not purchased your
- Maximise your conversions
5. Influencer marketing on Facebook
It is important to build numbers for earning money on Facebook. Influencers can help you and firms achieve it.
Influencers have gone through hardship to build the following. Most popular influencers have started as a ‘Facebook Nobody’. However, they have taken the necessary steps to establish themselves in this niche and to build authority and trust, and therefore a following.
Influencers know that they can join partnerships with brands, spreading brands’ messages otherwise be impossible for the brands. It is a most essential requirement for the brand to felicitous to influencers’ followers.
Influencers share their affiliate links and sponsored content directly with their fans.
According to Influencer Marketing Hub:
Influencers can promote subtly and humorously. For instance: In the U.K. The Meat Man, who sells meat to the public and restaurants, Paid influencer Brad Holmes to create a funny prank video. The video has a clip of Brad pranking his fiancé into thinking she had ordered 500 kilos of chicken instead of 5 kilos with a £ 2,000 bill to go with it. The meat man’s product label is displayed throughout the video.
This Facebook influencer drove 7 million video views within 48 hours, and also led to newspaper coverage for the meat man. In comparison, the meat man’s own Facebook page with only 10,000 likes could not have generated as much publicity.
Perhaps a business should build its Facebook page with the help of an Influencer to jump- start the process and boost its reach which most brands cannot achieve on their own.
Influencer marketing on Facebook:
Neil Patel’s Sales Funnel